Noble One

Noble One is a café in the ground level of Toto Office Building, located in West Jakarta’s business district. Surrounded by offices, a hospital, and other activity centers, Noble One offers an opulent respite during the weekdays. For its visual identity, we took cues from Noble One’s ambience and translated it into visual form. The interior’s corners took form as a curve in the logomark, standing beside an inverted number 1 to create the letter N. The color scheme for Noble One is chosen to further communicate Noble One’s identity.

The visual identity from Noble one is informed by its name and overall ambience. Its colors are taken from the cafe’s atmosphere and surroundings.

The gap in Noble One’s logo is also applied to its pictogram.

The signages for Noble One is designed to blend well with its ambience. The materials are finished to look shiny and convey elegance.