Nusae designed the visual identity system for Parahyangan Catholic University’s campaign to communicate its new slogan for the recruitment and admission of new students.
Departing from the concept of “Discover New Horizon”, the key visual is developed from an image of a rising sun on the edge of the ocean. We utilize the basic and clear typography, and fuse the color from each faculty in the university to the campaign and also implement those visuals into various communication mediums, whether digital or printed/physical, resulting in an integrated and holistic campaign with a strong visual identity.
The photography direction is also developed from the same concept, illustrating the bright future or the new horizon for Unpar’s students, the bottom part of the photo is “now”, and the upper part of the photo is the future. The images signify hope and transformation, giving Unpar a more relevant appeal to prospective students.