Allianz

BUSS is an official business partner of Allianz Life Indonesia. For its newest office space and café, BUSS required a modern design approach to create a relaxing ambience. Our work started from the concept “a continuing work in progress”, where we perceived life as a constant strive to reach new heights. We divided the areas by the names of daily activities, communicating what makes a balanced life. Furthermore, the visual direction for this project is a combination of typography and simple illustrations, expressing life’s constant change to be better.

The pictogram is characterized by dynamic, pen-like strokes to further communicate its concept. The names of different areas are taken from activities that create a balanced life. The signages are formed from galvanized frames and acrylic.

The opening graphic ambient is a translation from the client’s core concept. The graphics are implemented in incomplete forms that complete each other, creating readable letters.